What is a UX audit?

A UX audit is a diagnosis of your store, website or application to find issues that matter to your users.

During the audit, we find errors and problems that make the conversion on the site drop or the goal is not achieved.

As a result of the audit, you get a list of recommended changes, the implementation of which will make your product better and more polished for users.

During the usability analysis, we check

• readability of the website
• comprehensibility of messages, notifications, buttons
• product accessibility for people with disabilities (WCAG 2.1), including contrast, font size and buttons
• speed and ergonomics of product use
• we examine bottlenecks and purchasing processes
• we analyze the site's information architecture
• we analyze the product on different types of devices (different models of smartphones / tablets / computer)
• we verify the operation of forms and their proper functioning in terms of User Experience

What problems does a UX audit solve?

Low conversion rate

Users visit your site, but quickly leave without meeting your goal

Abandoned shopping carts

For some reason, customers in the store do not complete their purchases and abandon the shopping process leaving the store

Low sales on the site

A competitor's store with a similar product line is selling much better? Let's find the reason and the problems

Frequent questions about the offer

When users can't find something on the site they email or call because it's easier for them

Low effectiveness of landing pages

Are you creating a marketing campaign and pulling traffic to a page that is not fulfilling its purpose?

Poor accessibility for disabled users

In the world, there are millions of people who have various dysfunctions. Do you remember about them?

When is it worthwhile to use a UX Audit?

Specific examples of when purchase a UX audit

An old or in need of refreshing website

Products on the Internet need to be updated regularly. A website or web store once put up can't manage to stay up-to-date and modern forever.

Users change over time not only the devices they use (the growing trend towards mobile), but most importantly their habits of interacting with the product.

Don't give your potential customers the impression that you can't keep up with the market.

Middle-aged man shows interested older man something on laptop

Questions from users when they have a problem with something on the site

An unreadable page, unintuitively arranged information - or lack thereof, or perhaps a cursive solution that is too modern for your users.

The site should give your customers an answer to most of their questions, if this is not the case and they are directing inquiries to the phone/email, this is a clear signal that something needs to be improved.

Frustrated and bored man talks on the phone

Declines in sales on the store

This is a factor that can range from factors such as SEO, marketing or the current economic situation.
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Sometimes, however, the fault lies with the owner, who does not keep up with the changes in the store and unknowingly falls behind, while the competition is getting stronger in the meantime.

Examples of which a store may be losing customers: Lack of BLIK, Lack of PayPo, or lack of popular forms of delivery.

Disappointed and thoughtful man sits in front of computer and rubs eyes with fatigue

Low conversion rate, or the number of visits to the number of purchases

Your store gets a lot of visits from potential customers, but few of them make a purchase?

Maybe clients are having trouble finding what they need, maybe they are missing vital information to complete the process, or maybe they abandon the shopping cart because you require too much data?

UX problems are a very serious cause of not completing purchases in your store, eliminate them as soon as possible.

Empty shopping cart from the market in the parking lot

Planned rebuild of the service / site / store

Having a working site and planning to rebuild it, it is worth checking what, in terms of UX, needs to be rebuilt.

The visual layer alone can bring freshness, but it can just as well spoil something that has worked well so far.

The rule of thumb that newer is not always better also applies to unskillfully designed products.

Do an audit consultation before taking a bigger step.

Three employees are talking sitting at a table. Two of them (a man and a woman) are talking about something while looking at a large data sheet. The third person (a woman) is talking to someone on the phone with an enthusiastic look on her face

Recent improvements have given a negative effect and a drop in results

Implemented changes to the site / store have caused the statistics to drop and the results are unsatisfactory?

Let's find out what's wrong here. Let's verify the User Experience of your product and find the pain points that are causing problems and a drop in customer engagement.

A woman lying on a bed with a laptop and headphones on the bed spreads her hands in disbelief and astonishment

How does the UX Audit proceed?

01

We evaluate the overall impression

• Attractiveness and fit with the target audience?
• Readability and intuitiveness
• Evaluation of the visual layer in terms of the user

02

Analysis of user tasks and paths

• How difficult is it for the user to complete each task?
• What problems and impediments does the user encounter?
• Evaluation of the optimization potential of the most important processes

03

Problems and errors on the site

• Layout, size and appropriate exposure of elements
• Which elements need improvement in terms of usability and readability?
• Analysis of information architecture and element hierarchy

04

User experience factors affecting conversion

• What diminishes a user's User Experience and moves them away from making a conversion?
• How to increase User Experience to improve conversion?
• Preventive recommendations on how to avoid bad patterns in the future